Privacy Policy for Cloutin.co

Effective Date: 13-October-2024

At Cloutin.co, your privacy is a top priority. This Privacy Policy outlines how we collect, use, store, and protect your personal information, as well as your rights regarding your data. It also clarifies that all data collected is used solely to provide and improve the functionality of our platform.

1. Information We Collect

We may collect the following types of information to deliver and enhance our services:

• Personal Information: Includes your name, email address, phone number, address, and other details you provide when creating an account or using our platform.
  • Phone Number: We collect phone numbers to:
    • Ship products if companies require influencer participation in product-based campaigns.
    • Notify potential influencers of new campaign opportunities.
    • Assist influencers through onboarding and campaign-related processes.
    • Provide timely support or connect regarding any issues they may face.
  • Address: We collect addresses to:
    • Facilitate the delivery of physical products to influencers as part of brand campaigns.
    • Ensure accurate and timely shipment in collaboration with partnered brands.
    • Fulfill legal or invoicing requirements where necessary, especially for product collaborations or paid campaigns involving physical goods.
• Usage Data: Information about how you use our platform, such as accessed features, usage frequency, and other interaction details.
• Device Information: Includes your IP address, device type, operating system, and browser type.
• Third-Party Information: Information gathered from integrated third-party services (e.g., Firebase, Facebook SDK, Instagram, Google Tag Manager, Youtube and Google Analytics) solely to maintain or improve the functionality of the platform.
• Influencer Data:
  • YouTube Data: Includes publicly available data such as channel name, video metrics (e.g., views, likes, comments), subscriber count, and engagement metrics as well as email associated with youtube.This data is used to:
    • Help brands identify the most relevant influencers for their campaigns.
    • Evaluate influencer engagement to track campaign performance.
    • Verify the authenticity of influencers by analyzing patterns, activity, and engagement quality.
  • Instagram Data: Includes publicly available data such as profile name, follower count, post engagement rates, and content insights. This data is used to:
    • Help brands discover the most suitable influencers for their campaigns.
    • Analyze campaign performance and audience engagement.
    • Verify the authenticity of influencers by assessing the quality of their audience, engagement patterns, and activity.

  2. How We Use Your Information

  All information collected is used exclusively to provide and improve Cloutin.co’s services. Specifically, we use your data for:

  • Operating and Maintaining the Platform: To deliver the features and functionalities of Cloutin.co effectively.
  • Analytics and Reporting: To analyze user behavior, monitor platform performance, and optimize features through Google Analytics, Firebase, and Google Tag Manager.
  • Platform Improvement: To develop new features, fix bugs, and enhance overall performance.
  • Personalization: To tailor your experience based on your usage preferences.
  • Influencer Campaign Support:
    • YouTube Data: Used to help brands identify the most relevant influencers for their campaigns, track campaign performance, and verify the authenticity of influencers by analyzing activity and engagement quality.
    • Instagram Data: Used to discover influencers, evaluate audience engagement, analyze campaign results, and verify the authenticity of influencers by assessing audience quality, engagement metrics, and activity patterns.
• Note: We do not use your data for any purposes beyond improving or providing our platform's functionality.

3. How We Protect Your Information

We employ a variety of security measures to protect your data, including Google user data, beyond Google's secure environment. These measures ensure that your data is handled securely and responsibly:

• Data Encryption: All sensitive data, including Google user data, is encrypted both in transit and at rest using industry-standard encryption protocols.
• Secure Access: Access to user data is restricted to authorized personnel only and is protected by role-based access controls and multi-factor authentication.
• Regular Security Audits: We conduct regular security audits and vulnerability assessments to identify and address potential security risks.
• Secure Storage: Google user data is stored in secure environments with strict controls to prevent unauthorized access or data breaches.
• Monitoring and Alerts: Continuous monitoring of data access and usage is in place to detect and respond to any suspicious activities promptly.

These security measures are designed to protect the confidentiality, integrity, and availability of your data, ensuring that it is safeguarded at all times.

4. Data Sharing and Third-Party Services

Cloutin.co integrates third-party services to enhance the platform’s functionality and analytics. These services operate under strict confidentiality agreements and comply with all applicable data protection regulations. We do not sell, trade, or use your personal information for unauthorized purposes.

5. Data Retention

We retain your personal data only as long as necessary to fulfill the purposes described in this Privacy Policy or as required by law.

6. Your Rights

You have the right to:

• Access and correct your personal information.
• Request deletion of your data.
• Opt-out of specific data collection processes.

To exercise these rights, please contact us at contact@cloutin.co.

7. Security of Your Information

We use industry-standard security measures to protect your personal information. However, no method of data transmission or storage is completely secure. While we strive to safeguard your information, we cannot guarantee absolute security.

8. Cookies and Tracking Technologies

Cloutin.co uses cookies to enhance user experience and improve platform performance. You can manage cookie preferences through your browser settings.

9. Children's Privacy

Cloutin.co is not intended for users under the age of 13. If we become aware of data collected from children, we will take steps to delete it.

10. Changes to This Privacy Policy

We may update this Privacy Policy as needed. Changes will be communicated by posting an updated version on this page.

11. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us at:
Digitalshift Private Limited
Jodhpur, Rajasthan, India
Email: contact@cloutin.co